PRWeb: Personalization Patent Goes Up for Auction on eBay
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Started by: zoobabzoobab
Date: 30 Jul 2008 13:08
Number of posts: 1
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Summary:
Investors will have the opportunity to acquire the patent on a revolutionary personalization system that is set to go to auction in September. The patented system will change the face of targeted marketing and research by offering more accuracy than anything else available today. Filed as U.S. Patent No. 6,249,785, the personalization technology involves a method for computerized prediction of a person's rating of specific entertainment, consumer products and advertising. The system makes use of a very complex, but transparent, process that determines the relevance and ranking of personal ratings.
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