Slashdot: IBM Patents Changing Color of E-Mail Text
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Started by: zoobabzoobab
Date: 15 May 2009 10:51
Number of posts: 1
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Last week, the USPTO granted IBM a patent for its System and method for comprehensive automatic color customization in an email message based on cultural perspective. So what exactly did the four Big Blue inventors come up with? IBM explains: 'For example, an email created in the U.S. in red font to indicate urgency or emphasis might be mapped to a more appropriate color (e.g., blue or black) for sending to Korea.' IBM took advantage of the USPTO's Accelerated Examination Program to fast-track the patent's approval. BTW, if you missed the 2006 press release, IBM boasted it was 'holding itself to a higher standard than any law requires because it's urgent that patent quality is improved.'"
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