"This session will explore IP’s role in promoting and funding these and other technical innovations. Does IP help, or does it raise new challenges? What improve¬ments to the IP system might be needed? What is the role of interoperability, and can stan¬dards make a difference? How can small- and medium-sized companies (SMEs) get better access and rewards from the IP system as they play their important role in building a better future? The session will begin with a discussion among a panel of experts and technology suppliers, followed by plenty of time for audience participation and questions: * Gabriella Cataneo, IDC – The Commission Study on SMEs and IPRs – How are SMEs using IP to promote innovation and generate funding? * Steve McGibbon, Microsoft Regional Technology Officer, Europe – the future of cloud computing: Is IP a factor? * Jonathan Zuck, President, ACT – What can standards do and not do in promoting new technologies? How does this fit with IP protection? * Daniel Doll-Steinberg, CEO and Founder, Tribeka Ltd, UK – The role of the SME in building new technologies like cloud computing: How can IP help? What improvements are needed?"