MediaNama: Alcatel Lucent Files Contextual Advertising Patent For TV Over IPTV
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Started by: zoobabzoobab
Date: 17 Nov 2008 12:00
Number of posts: 1
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Summary:
This should be particular interest to Media companies - Telecom major Alcatel-Lucent has filed for a patent in India, for contextual advertising on IPTV networks. Since advertising will be delivered to the screen over the broadband network, it gives them the opportunity of contextualizing ads based on location, personal TV viewing habits etc. The ads will probably be stored on the Personal Video Recorder (PVR) or Set Top Box (STB), and delivered during specific TV spots, based on selection.
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